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Brand & UX Design

First impressions decide everything. We build complete brand identities and the research-led, conversion-focused UI/UX that brings them to life — from logo systems and brand guidelines to tested, high-fidelity product design that turns visitors into customers.

80%
stronger brand recall from a consistent visual identity
3.4×
average conversion lift from a research-led UX redesign
3–7×
pricing-power advantage held by strong brands
What's included

Everything you need

01

Logo & Visual Identity System

Primary logos, responsive lockups, wordmarks, and scalable icons designed to work in every context — full colour, reversed, single-colour, and favicon — delivered production-ready across every format and size from day one.

02

Accessible Colour & Type System

Primary and secondary palettes with WCAG-checked contrast ratios, typeface pairings with a clear scale hierarchy, and codified spacing rules — so every designer, yours or ours, produces consistent, on-brand work without needing a brief.

03

User Research & Persona Mapping

We run user interviews, surveys, and competitive UX audits, then synthesise findings into detailed personas and jobs-to-be-done frameworks — grounding every design decision in how your actual audience thinks and behaves, never in assumptions.

04

High-Fidelity UI Prototypes

Pixel-perfect, fully interactive Figma prototypes that simulate the finished product — clickable flows, hover states, transitions, and micro-interactions — ready for stakeholder sign-off and real-user testing before a developer writes a single line of code.

05

Design System & Components

A fully tokenised Figma component library with colour, typography, spacing, and motion tokens that map directly to your codebase — keeping design and engineering in sync as your product scales and new features ship.

06

Brand Guidelines & Dev Handoff

A living brand guide documenting logo usage, colour codes, type, and tone of voice, paired with fully annotated Figma files, redlines, and exported design tokens — so developers build exactly what was designed without a single clarifying round.

How we work

Our process

01

Discover & Strategy

We audit your brand and competitive landscape, interview stakeholders, and run user research — synthesising it all into a positioning strategy, brand archetype, and personas. This shared foundation makes every visual and UX decision that follows intentional rather than arbitrary.

02

Design the System

Strategy becomes a cohesive system spanning brand and product — logo, responsive lockups, colour, and typography alongside the information architecture and wireframes that lock in navigation and core flows. We present clear creative directions before refining the final identity.

03

Prototype & Test

We graduate the system into pixel-perfect, interactive Figma prototypes with motion and micro-interactions, then test them with real members of your target audience via Maze — validating flows and surfacing friction before development starts and revisions get expensive.

04

Deliver & Handoff

Everything ships in full — source files in every format, a living brand guidelines document, a social asset kit, and fully annotated Figma files with redlines and exported design tokens — organised so any designer or developer can work within the system from day one.

Tools & technologies

How we build it

FigmaOur primary design environment — we build fully tokenised component libraries and interactive prototypes that keep brand, design, and code in sync from kickoff through every future release.
IllustratorOur tool for vector logo design, wordmarks, and icon systems — every curve and anchor point is production-ready, print-safe, and infinitely scalable across formats.
FramerFor high-fidelity website prototypes, Framer adds real scroll interactions, physics-based motion, and live CMS content before a developer writes a single line of code.
After EffectsWe build motion identity assets here — animated logos, intro sequences, and Lottie micro-interactions that bring a brand to life in video, on the web, and inside the product.
FAQ

Common questions

Most engagements run 4–8 weeks from kickoff to final delivery, depending on scope. A focused identity or interface project sits at the shorter end, while a full programme covering brand strategy, a complete visual identity, and tested high-fidelity product design takes the full eight weeks. We share a clear milestone schedule before we start.

That depends on what's actually holding your business back. Sometimes a logo refresh or a focused UX fix is enough; other times the whole identity and interface are working against you. We audit your current brand and product on the discovery call and recommend only what will genuinely move the needle — never a full rebuild if a refinement will do.

Yes, always. Full ownership of every source file — Illustrator, SVG, PNG, PDF, After Effects, and your Figma design system — transfers to you at final payment. There are no ongoing licensing fees and no usage restrictions. Everything we create for your brand and product is yours to keep and build on.

Every interface is a responsive system built mobile-first to hold at every breakpoint. For handoff, we deliver fully annotated Figma files with redlines, component specs, interaction notes, and design tokens exported in your preferred format — JSON, CSS custom properties, or Tailwind config — so developers build without needing a walkthrough call.

Absolutely. Evolving brands and extending design systems is one of our most common engagements. We audit what you have, identify the equity and components worth keeping, and build a cohesive system around them. If something is costing more time than it saves, we'll tell you honestly and propose a clear migration path.

Ready to build?

Your next digital product
starts here.

Tell us what you're building. We'll respond within 24 hours with honest advice and a clear path forward.

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