Web & E-Commerce
Your website is your highest-leverage sales asset. We build bespoke, blazing-fast Next.js websites and high-converting Shopify and headless e-commerce storefronts — engineered around speed, accessibility, SEO, and every step of the path to purchase.
Everything you need
Custom Next.js & React Builds
Every site we build runs on Next.js with the App Router — React Server Components, static generation, and Vercel edge delivery combine for sub-second loads and top-tier Core Web Vitals from day one, whether it's a marketing site or a storefront.
Shopify & Headless Storefronts
From fully custom Shopify 2.0 themes to Next.js headless builds on the Storefront API, we engineer stores that outperform standard templates on conversion rate, page speed, and brand control — keeping Shopify's battle-tested back-end with no compromise on the front end.
Headless CMS & API Integrations
We integrate Sanity, Contentful, or your preferred headless CMS plus custom API routes, webhooks, and connections to CRMs, payment gateways, and marketing platforms — so your team can update content and your stack stays in sync without touching code.
Checkout & Cart Recovery
Streamlined, distraction-free checkout flows paired with automated abandoned-cart email and SMS sequences via Klaviyo — systematically recovering the 69% of shoppers who leave before completing their purchase and lifting completed-order rates measurably.
Core Web Vitals & Performance
Image optimisation, code splitting, font subsetting, lazy hydration, and edge caching tuned to hit 90+ Lighthouse scores on every template — we don't ship until performance is measured, documented, and meeting our internal benchmarks on every page.
SEO-Ready Technical Architecture
Metadata, Open Graph tags, JSON-LD structured data, canonical URLs, an XML sitemap, and clean redirect mapping baked in from the first commit — so search engines can crawl, index, and rank your site from the moment it goes live.
Our process
Discover & Architect
We run a structured kickoff to define your goals, audience, content strategy, and commerce requirements — CMS needs, product catalogue, integrations, performance targets, and SEO priorities — then select the right platform and agree the full scope before a line of code is written.
Design & Build
We design high-fidelity prototypes for every key template, desktop and mobile, then build in Next.js with TypeScript — wiring up the CMS, storefront, payment gateways, and all integrations in a Git workflow with daily Vercel preview deploys and strict performance budgets throughout.
Optimise Conversion
We engineer the path to purchase around buyer psychology — clear hierarchy, trust signals, frictionless checkout — and configure full-funnel analytics, heatmaps, and A/B testing so conversion is validated against pre-launch baselines, not claimed without evidence.
Launch & Scale
We run cross-browser, device, and end-to-end checkout QA, audit Lighthouse and WCAG on every template, then deploy to Vercel's edge with instant rollback — staying on for 30 days of monitoring and support, with maintenance retainers to keep scaling afterwards.
How we build it
Common questions
Most projects run 6–10 weeks from kickoff to launch. A focused marketing site with four to five templates sits at the shorter end; a content-heavy site or a full e-commerce store with complex integrations and custom CMS schemas takes the full ten weeks. We'll give you a precise milestone schedule after the discovery call.
Yes — we integrate a headless CMS (Sanity, Contentful, or your preferred platform) with a structured content model so your editors can create and update pages, products, blog posts, and landing pages without touching code. A CMS training session and written documentation are included in every project delivery.
Our primary platform is Shopify, including Shopify Plus for high-volume merchants. We also build headless storefronts in Next.js connected to the Shopify Storefront API for teams that need maximum performance and front-end flexibility. For existing WooCommerce merchants, we can migrate to Shopify or rebuild natively depending on your requirements.
We start by understanding where and why visitors drop off, analysing your existing funnel data. Then we apply CRO-led UX changes, checkout simplification, page-speed improvements, trust-signal placement, and A/B test frameworks to validate what moves the needle. Every gain is measured against pre-launch baselines, never claimed without evidence.
We deploy every project to Vercel's global edge network and include 30 days of post-launch support in the project fee. Beyond that, we offer monthly maintenance retainers covering dependency updates, security patches, performance monitoring, and ongoing development — or we hand off to your internal team with full documentation if you prefer.
Your next digital product
starts here.
Tell us what you're building. We'll respond within 24 hours with honest advice and a clear path forward.
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