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UI / UX Design

You have three seconds before a visitor decides whether to stay or leave. We design interfaces that earn those three seconds — research-backed, conversion-focused, and tested with real users before a developer writes a single line of code.

3.4×
avg. conversion rate lift from a research-led UX redesign
88%
of users won't return to a site after a bad experience
2–3×
ROI returned for every $1 invested in UX research
What's included

Everything you need

01

User Research & Persona Mapping

We run user interviews, surveys, and competitive UX audits, then synthesise findings into detailed personas and jobs-to-be-done frameworks — so every design decision is grounded in how your actual audience thinks and behaves, not assumptions.

02

Information Architecture & Wireframing

Low-fidelity wireframes and site maps that lock in navigation structure, content hierarchy, and core user flows before a single pixel of UI is designed — keeping iteration fast and expensive late-stage revisions off the table.

03

High-Fidelity Interactive Prototypes

Pixel-perfect, fully interactive Figma prototypes that simulate the finished product — clickable flows, hover states, transitions, and micro-interactions — ready for stakeholder sign-off and real-user testing before development starts.

04

Usability Testing & Data-Driven Iteration

Unmoderated usability tests and heatmaps via Maze with real members of your target audience — we surface friction points, drop-off moments, and points of confusion before they reach production, then iterate until every core flow is validated.

05

Tokenised Design System & Component Library

A fully tokenised Figma component library with colour, typography, spacing, and motion tokens that map directly to your codebase — so design and engineering stay in sync as your product scales and new features ship.

06

Developer Handoff & Interaction Specs

Fully annotated Figma files with redlines, component specs, interaction notes, and design tokens exported in the format your stack uses — so developers build exactly what was designed without a single clarifying back-and-forth.

How we work

Our process

01

Research & Audit

We conduct moderated user interviews, competitive UX audits, and heuristic evaluations to understand how your audience thinks, what they expect, and where existing experiences fail them — synthesising findings into personas and journey maps that inform every design decision that follows.

02

Wireframe & Validate Structure

Before touching colour or type, we map the information architecture and produce low-fidelity wireframes that lock in navigation structure, content hierarchy, and core user flows — getting alignment on the skeleton so revisions stay cheap and late-stage surprises stay rare.

03

Prototype & Test with Real Users

Wireframes graduate into pixel-perfect, fully interactive Figma prototypes with hover states, transitions, and micro-interactions — which we then test with real members of your target audience via Maze to validate flows and surface friction before a developer writes a line of code.

04

Handoff & Component Library

We deliver fully annotated Figma files with redlines, interaction specs, and exported design tokens, alongside a living component library that maps directly to code — ensuring developers can build exactly what was designed without a single clarifying conversation.

Tools & technologies

How we build it

FigmaFigma is our primary design environment — we build fully tokenised component libraries that keep designs and code in sync from kickoff through every future feature release.
FramerFor high-fidelity website prototypes, Framer lets us add real scroll interactions, physics-based motion, and live CMS content before a developer writes a single line of code.
MazeWe run unmoderated usability tests and heatmaps through Maze to validate critical flows with real users early — catching friction and confusion before it ships to production.
LottieLottie animations are exported from After Effects as lightweight JSON files, giving developers crisp, resolution-independent micro-interactions at near-zero performance cost.
FAQ

Common questions

Yes — every interface we design is a responsive system built to work beautifully across desktop, tablet, and mobile. We design for the smallest screen first, then scale up, ensuring the experience holds at every breakpoint rather than just the one that looks good in a portfolio screenshot.

We deliver fully annotated Figma files with redlines, component specs, interaction notes, and design tokens exported in your preferred format — JSON, CSS custom properties, or Tailwind config. Developers can open the file and build without needing a walkthrough call, which means less back-and-forth and faster implementation.

Two structured revision rounds are included at each project milestone — one for broad directional feedback and one for detailed refinements. This structure keeps projects moving forward without unlimited scope creep. If additional rounds are needed beyond that, we scope them separately and transparently.

Yes. We regularly audit existing design systems, identify gaps and inconsistencies, and extend or rebuild them depending on their current state. If your system is salvageable, we build on it; if it's costing your engineers more time than it saves, we'll tell you honestly and propose a migration path.

Ready to build?

Your next digital product
starts here.

Tell us what you're building. We'll respond within 24 hours with honest advice — and a clear path forward.

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