E-Commerce
Most online stores lose revenue not because they lack traffic, but because the buying experience creates friction at every step. We build high-performance Shopify and headless storefronts engineered around conversion — from product discovery to completed purchase and post-sale retention.
Everything you need
Custom Shopify & Headless Storefronts
From fully custom Shopify 2.0 themes to Next.js headless builds using the Storefront API — we engineer storefronts that outperform standard templates on conversion rate, page speed, and brand control, with no compromise on either side.
Conversion-Focused Product Pages
Product detail pages engineered around buyer psychology — clear visual hierarchy, trust signals, rich media galleries, intuitive variant selectors, and urgency elements positioned to reduce hesitation and lift add-to-cart rates measurably.
Checkout Optimisation & Cart Recovery
Streamlined, distraction-free checkout flows paired with automated abandoned-cart email and SMS sequences via Klaviyo — systematically recovering the 69% of shoppers who leave before completing their purchase.
Flexible Payment & Subscription Billing
Stripe and Shop Pay integrations covering one-off purchases, recurring subscriptions, instalments via Afterpay or Klarna, and digital product delivery — every payment flow tested across devices and edge cases before launch.
Inventory, Fulfilment & Multi-Channel Selling
Back-end integrations for real-time inventory sync, order management, and multi-channel selling across Shopify, Amazon, TikTok Shop, and social storefronts — all feeding a single source of truth to prevent overselling.
Analytics, CRO Tooling & Post-Launch Growth
Revenue dashboards, full-funnel analytics, session recording, heatmaps, and A/B testing frameworks configured at launch — so you have the data and infrastructure to keep improving conversion long after we hand over the keys.
Our process
Audit & Platform Strategy
We audit your existing store or research your product category from scratch, select the right platform for your order volume and growth stage, map your full product catalogue, and identify the highest-impact conversion opportunities — all before any design work begins.
Design Around Buyer Psychology
We design every template with your buyer's decision-making process at the centre — homepage, collection pages, product detail pages, and checkout — then prototype the purchase path interactively to validate it is as short and friction-free as possible before a line of code is written.
Build the Full Commerce Stack
Development covers every layer of the store — custom theme or headless front-end, all third-party integrations (Klaviyo, Recharge, ShipStation, Yotpo, and more), payment gateway configuration, and automated email flows — all tested against real product data before launch.
Launch, Monitor & Optimise
We run end-to-end checkout testing across every device and payment method, performance audit every page template, and go live during a low-traffic window with a rollback plan ready — then stay on for 30 days post-launch to monitor conversion, fix issues, and optimise based on real customer behaviour.
How we build it
Common questions
Our primary platform is Shopify — including Shopify Plus for high-volume merchants. We also build headless storefronts using Next.js connected to the Shopify Storefront API for teams that need maximum performance and front-end flexibility. For existing WooCommerce merchants, we can migrate to Shopify or rebuild natively in WooCommerce depending on your requirements.
Yes — we handle full platform migrations including product data, customer records, order history, metafields, and SEO redirect mapping to preserve your existing search rankings. We plan every migration to minimise downtime and have a rollback procedure in place for every go-live.
Conversion rate optimisation on a store starts with understanding where and why visitors are dropping off. We analyse your existing funnel data, then apply CRO-led UX design changes, checkout simplification, page speed improvements, trust signal placement, and A/B test frameworks to validate what moves the needle. Gains are measured against pre-launch baselines, not claimed without evidence.
We integrate the full modern e-commerce stack: Klaviyo for email and SMS automation, Recharge for subscription management, Yotpo for reviews and loyalty, ShipStation or Shipbob for fulfilment, Gorgias for customer support, and most major analytics and advertising integrations. If you have an existing tool you rely on, we'll confirm compatibility before scoping the project.
Your next digital product
starts here.
Tell us what you're building. We'll respond within 24 hours with honest advice — and a clear path forward.
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